I have been deliberating on issues related to ‘Commodification of Women’ and ‘Objectification of Women in Popular Culture.’ It has become imperative that a sharing of thoughts takes place amongst friends so that an appropriate approach or alternative perspective emerges to negotiate this complicated and controversial aspect of human behaviour. The proposal is to post a series of notes and for friends to respond with their take on the issue. These postings are a preliminary exploration of the issue and trait observable in everyday life.
There has been a mediated image of a woman protestor from Cairo (Egypt), which has become a showcase for Arab Spring, courtesy Mass Media. The picture has drawn comments and narratives from all corners of world. However, reacting to most bloggers' response to the Egyptian Security Forces' manhandling the woman, I am constrained to point out the perceived hypocrisy on the part of most Arab commentators.
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Why are most Middle East narratives screaming about how armed personnel manhandled a ‘Muslim’ woman (the operative word being Muslim), her ‘blue brazier’ exposed and she robbed of her honour, dignity, and who now has to wear a veil of shame. It seems by implication that it is ok to strip a non-Muslim woman! Further the Egyptian male's media consumption habits indicate that women are viewed as a commodity through advertisements and other popular culture. But when a woman protester finds herself exposed at the hands of security forces, we hear voices crying foul. One can sense the male hypocrisy in apparent social sanctions where woman is a property and in need of protection. Worse still, one can detect the deep-rooted tradition of women’s objectification in a society torn with civil strife.
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It is pertinent to note that images of women, like children, historically become commodities during war or conflict scenarios in ways that men’s are not. Male patriarchal societies view them as goods to protect or spoils for the victor. War or agitation, like so many other things in life, objectifies women. Thus, the mediated image of the Egyptian pro-democracy protester is an act of enforcing the familiar. We are accustomed to seeing the limp, half-naked bodies of women and girls as a vehicle to market perfumes to cars to shoes. These images, also, form a familiar landscape of popular culture and reports of war, honour killings, and gender targeted crimes. Such a cultural conditioning eggs us to adopt an interpretive frame of reference for such images. We find ourselves adopting a posture and a viewpoint where the protester is a victim and therefore an object of either pity or shame.
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Modesty and Honour are not problems in themselves! Many women may choose the veil for reasons they find meaningful and significant. Modesty as defined by the veil, becomes a serious problem only if it serves as an instrument to continuously and obsessively focus on women as sex. Modesty, as some Taliban, Wahabi and Salafi voices argue, does not permit women to go out in the streets rubbing shoulders with men as workers and entrepreneurs. Women, as per conservative voices, have no business to be out and protesting! Well, they are out protesting because they are equal in suffering; in denial of rights to express and exercise choice, they are equal in expressing their desire for change and removal of an oppressive martial regime! Oppressors have no gender; they are the powerful elite who have everything to lose in any popular revolution!
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